Core Values

Core values represent our will for sustainable growth and a positive global corporate culture.

They reflect our DNA for success and values important for the future. They are the principles that all employees worldwide promise to keep. Guiding principles for employee behaviour and decision making that are essential to realizing our management philosophy and vision.


We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.

Understand customer needs

  • We are clearly aware of who our customers – both external and internal are and always listen to our customers to identify their potential needs.
  • We continuously seek ways to improve satisfaction by analyzing customer feedback.

Highest Quality

  • We constantly check to make sure every aspect of our work – our goals, work processes, business results – is in line with our aim to provide the highest quality.
  • We strive to achieve perfection by continuously enhancing the quality of our work.

Customer Satisfaction

  • We provide unsurpassed value by evaluating in advance how our business decisions and results will affect our customers.
  • We deliver timely products and services that meet customer demands.

Customer Relations

  • We recognize that our customers are the reason for our company’s existence, and therefore make all decisions based on prioritizing the customer.
  • We explore and carry out ways by which we can touch our customers’ hearts in order to sustain long-term relationships based on trust.

We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking.


  • Supported by strong self-confidence, we set challenging goals that demand more than ordinary efforts.
  • With the firm belief that we can achieve our goals, we refuse to be afraid of failure and never give up midway.


  • We approach our work with a positive attitude and focus, while putting forth our best efforts to accomplish our goals.
  • We proactively search for tasks that need to be done and complete our work with the utmost responsibility.


  • We think beyond factors that brought success, and offer original ideas from diverse standpoints.
  • We lead change by identifying, predicting, and responding to the trends of tomorrow.


  • We identify problems on-site and ensure field-oriented solutions are implemented.
  • Once a decision is made, we take action without hesitation to ensure work is swiftly carried out.

We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.


  • We respect other departments, voice our willingness to cooperate and do not pass on our responsibilities to cv.
  • We attentively listen to other people’s opinions, and build trust-based relationships with our co-workers.


  • We take the initiative in passing on our know-how and experience, and are open to sharing valuable information with other departments.
  • We acknowledge differences among one another, and consider the impact our work will have on other departments when performing our jobs.


  • We share our company’s values and vision, and make sure collaborative efforts will bring benefits to our organization.
  • We actively support and participate in collaborative work to ensure tangible performance results.


  • We respect suppliers as business partners, and provide support to enhance their competitiveness for mutual growth.
  • Our company and our employees recognize each other as partners that pursue co-prosperity through communication and collaboration

We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.


  • We respect people and treat one another with courtesy, dignity and consideration.
  • We believe in our individual abilities and take pride in being the best at what we do.


  • We provide people with opportunity to grow and to assume authority and responsibility for their work.
  • We evaluate our people based on performance and competence, irrespective of gender, race, nationality and academic or regional background.

Personal Development

  • We work hard to achieve personal development and make use of what we have learned in doing our job.
  • We recognize that every employee’s capability is important to our organization, and support individual efforts for personal development.

High Performance

  • We create a working environment where employees feel energized and confident.
  • We value experience, and use all available knowledge and know-how when performing our work

We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.


  • We respect cultural diversity and make efforts to understand other cultures.
  • We pursue cooperative growth with regional communities by customizing our business approaches to suit each specific country.

Global Competence

  • We possess business manners and communication capabilities that are on par with global standards.
  • We aim to achieve world-class capability and technology in order to maintain a global competitive edge.


  • We comply with the laws and maintain high ethical standards.
  • We do not put the interests of the individual ahead of the group, and do not commit, aid, or condone misconduct.

Global Citizenship

  • We practice the virtue of sharing by taking the initiative in corporate social responsibility and community outreach campaigns.
  • We conduct our business with high regard for the safety and health of people, as well as protection of the environment.